Case Studies

Research into internet retailing shows that many companies suffer from low conversion rates from internet advertising. In effect their website is like a shop; adverts on the shop window can attract customers, but what is in the shop has more impact on their decision to buy. Many web visitors simply leave a website if they discover nothing of interest to them after a short time.

In a 'real' shop customers like to 'handle, examine and explore' an item prior to purchase. Rotating 360 degree images simulate this for the customer. This level of engagement allows customers to fully explore products thus creating more sales and fewer product returns.

One of our customers, Internet Fusion Ltd, recognises the importance of web sites with media rich content. They supply thousands of products direct to customers across the UK and Europe through over 10 market leading online stores.

"The 360 rotating images created by View360.com have had a huge impact on our customers. Our increase in sales have made us rethink our strategy and we are now beginning the process of 'spinning' many more of our products across all our websites. Indeed, one of our major suppliers in Europe has taken up View360.com's services! "
Martin Brailsford, a Director of Internet Fusion Ltd

"Research shows that compared with graphical presentation of products on the web, 3D product visualization results in improved product knowledge, more positive brand attitude and heightened purchase intention for products"
Internet Advertising Formats and Effectiveness,
H. Li, J. D. Leckenby
(http://www.ciadvertising.org/studies/reports/measurement/ad_format_print.pdf)

Click here to view some 360 Examples